Privacy policy

Privacy Policy
Last updated: October 22, 2026

This Privacy Policy describes how Esses Motorsports (essesmotorsports.com, the “Site,” “we,” or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” means any information that can identify an individual, including the information below.

Device Information

  • Examples collected: web browser version, IP address, time zone, cookie information, products and pages viewed, search terms, and how you interact with the Site.
  • Purpose: to load the Site correctly, perform analytics, improve the Site, and help screen for fraud.
  • Source: collected automatically through cookies, log files, web beacons, tags, and pixels.
  • Disclosure: shared with our platform provider, Shopify, and our analytics and advertising partners.

Order Information

  • Examples collected: name, billing address, shipping address, email address, phone number, and payment information.
  • Purpose: to fulfill your order, process payment, arrange shipping, send order confirmations and invoices, communicate with you, screen orders for risk or fraud, resolve returns and disputes, and, in line with your preferences, send you information about our products.
  • Source: collected from you.
  • Disclosure: shared with Shopify, our payment processors, shipping carriers, and the manufacturers and distributors that fulfill your order.

Payment card information is processed by Shopify and our payment processors. Esses Motorsports does not store full credit card numbers.

Customer Support Information

  • Examples collected: the contents of emails and messages you send us, and related order details.
  • Purpose: to provide customer support and resolve returns, warranty claims, and disputes.
  • Source: collected from you.

Sharing Personal Information
We share your Personal Information with service providers who help us operate our business and fulfill your orders, including:

  • Shopify, which powers our online store. You can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy.
  • Payment processors, to process transactions and prevent fraud.
  • Shipping carriers (such as FedEx, UPS, and USPS), to deliver your order and process returns.
  • Manufacturers and distributors, many of whom ship orders directly to you and process returns on our behalf.

We may also share your Personal Information to comply with applicable laws and regulations; to respond to a subpoena, search warrant, or other lawful request; to respond to payment disputes and chargebacks, including providing order, delivery, and communication records to card issuers; or to otherwise protect our rights.

Behavioral Advertising
We may use your Personal Information to show you targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page at https://thenai.org.

You can opt out of targeted advertising through the ad settings in your Facebook, Google, and Microsoft accounts, or through:

Using Personal Information
We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfilling your order, handling returns and warranty claims, and keeping you up to date on new products, services, and offers.

Selling Personal Information
We do not sell Personal Information.

Retention
When you place an order, we retain your Personal Information for our records, including for accounting, tax, warranty, and dispute purposes, unless and until you ask us to erase it, subject to any legal obligation to keep it. See “Your Rights” below.

Your Rights
Depending on where you live, you may have the right to:

  • Access the Personal Information we hold about you
  • Request that we correct inaccurate information
  • Request that we delete your Personal Information
  • Opt out of marketing communications at any time using the unsubscribe link in our emails

To exercise these rights, contact us at EssesMotorsports@gmail.com. We may need to verify your identity before responding. Some information may be kept where required by law or needed to complete a transaction, resolve a dispute, or enforce our policies.

Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use functional, performance, analytics, and advertising cookies. Cookies let the Site remember your actions and preferences, such as your cart, login, and region, and help us understand how visitors use the Site.

Our store uses cookies set by Shopify that are necessary for the Site to function, including for navigation, the shopping cart, checkout, and customer login, as well as cookies for analytics and marketing. Shopify’s privacy policy, linked above, describes the cookies it uses.

Session cookies last until you stop browsing; persistent cookies remain until they expire or are deleted, typically between 30 minutes and two years.

You can control and manage cookies through your browser settings, usually found in the “Tools,” “Settings,” or “Preferences” menu. Blocking cookies may affect your experience, and parts of the Site may not function properly. Blocking cookies may not fully prevent information sharing with advertising partners; see “Behavioral Advertising” above to opt out.

Do Not Track
Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Data Security
We use reasonable measures, including the security provided by Shopify and our payment processors, to protect your Personal Information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy
The Site is not intended for individuals under 18, and we do not knowingly collect Personal Information from children.

Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The “Last updated” date above shows when it was last revised.

Contact
For questions about our privacy practices, or to make a complaint, contact us at EssesMotorsports@gmail.com.